Tag: Business

Meaningful Steps to Building a Powerful Marketing Strategy

Creating a strong marketing strategy takes a lot of preparation and research. Before you can expect customers to enter your business, you have to get the word out that your business exists. Carefully presenting your brand will impact the kinds of customers you have, how you communicate with them, and how easy your product keeps them coming back.

Build Backlinks

One solid way to help people find your products is by building backlinks. Links to your business website from other peoples’ websites can help you get more exposure. Your website should have interesting content that demonstrates how worthwhile your service or product is.

Talk with other companies and see if you can strike a deal. Collaborating with another company can be messy, so you should find a great lawyer who can help you establish the business deal. Consistently refer to other peoples’ websites as a form of advertising, and they will to you as well. This is one great way you can use links in your marketing.

Increase Positive Reviews

Earning positive reviews from customers is the perfect way to expand your company’s reach. Reviews and ratings online play a significant role in your marketing strategy. If your business has a 4+ star rating, more people will be willing to give it a chance. You can also use some of these reviews in your advertisements—especially if they are public figures.

When you receive negative reviews, you shouldn’t ignore them. Instead, you should respond immediately asking what you could do better. This not only will give your business a chance to set things right, but it will also show humility to customers looking into your business.

Be Creative

Any company can make an advertisement. But making an advertisement someone will want to watch is much harder. Because digital media is all the rage, your advertisements need to be quick, informative, and entertaining all at once. It may not score you a buy instantly, but it will create a fun image of your brand.

Work with your writers to create a work environment where bad ideas can be improved. Be extreme with your advertising and tone it down if necessary. Establish an entertaining narrative that anyone could understand. Creative, daring advertisements are the best way to catch someone’s attention.

These steps will improve the marketing strategy you are considering. Building backlinks and working with other companies can increase exposure, positive reviews can build trust, and creativity can establish your brand. Each is important in its own right.

Part of a good marketing strategy is having a professional-looking website. Contact us so we can help you build one!

Her Why: Sunshine Marie Network Backbone

Her Why: Sunshine Marie Network Backbone

The year, 2009, my father whom was a retired Vietnam Vet and aspiring jazz musician was struggling to reach new potential customers for his St. Louis, MO based HVAC business outside of his immediate radius as illness started to dance around him sporadically. Bred into an artistic family of painters and musicians. I inherited the gift and love of the arts. Throughout childhood I always looked at almost everything with an abstract eye. I went to my father with the idea of creating a platform online for him that embodied the value of his HVAC business in the community and his character. I smile as I think about daddy’s response to me stating, “sunshine, you understand more than I do when it comes to computers. I am learning but you are creative and talented. Go ahead and create this for your dad.”

In remembering the year was 2009 at the time of this discussion, websites for small businesses were just starting to explode and not many in my area had thought of using websites to their advantage or saw the opportunity as financially feasible. Living in Colorado Springs, CO at the time, with excitement and intrigue, I worked on my father’s website after work in the evenings, caring for my children and tending to the house and on the weekends. My father was just as excited as I was. My heart since I was a little girl has and will always be with communities. With those who need help.

My heart was overjoyed to both hear and see the smile on my dad’s face when he would see the work on his developing website. Unfortunately, my father was not able to see his site completion as passed away both unexpectedly and tragically. I was with my father when he passed away and held his hand until he took his last breath. It felt like my soul dropped to the ground and everything haulted. I transitioned into shock and numbness and it took many moons to heal.

Fast forward to New Year’s Eve 2011, the online presence I initially started for my father surprisingly started getting views from friends and co-workers. I began to get requests to build sites for friends who owned small businesses and those in the local entertainment community. From that point I created my first completed site “Taggleme (website for artists)”, releasing in January 2011. Developing the website name after my father, I embraced my thoughts of providing a forum for the world’s talent and community business without having to sift through extra additives. Since the inception of first entity, Taggleme, Sunshine Marie Network has grown into a hub following my nickname (Sunshine) and my Middle name (Marie) to include SMN Web Services, SMN Radio and new retail MARIEVINE.

Most importantly, the work that I do is not for me. When it is my time to graduate from this life I want to leave support and genuine love. The core of Sunshine Marie Network is in its philanthropic efforts. Our program “You Gotta Do This!” will provide free web development services to single parents in need via SMN Web Services by receipt of one page essay’s and “A Soul Left” is dedicated to individuals experiencing and fighting against homelessness.

SMN is still growing and I am very excited as my joy comes from being able to provide joy to others with their means of talent, expression, further business and support base, and doing more for others as things are so much bigger than ourselves. To learn more please visit Sunshine Marie Network at: https://sunshinemarienetwork.com

Tammy Ms. Marie Johnson - Founder and CEO of Sunshine Marie Network
Tammy Ms. Marie Johnson – Founder and CEO of Sunshine Marie Network