Tag: WebDevelopment

Meaningful Steps to Building a Powerful Marketing Strategy

Creating a strong marketing strategy takes a lot of preparation and research. Before you can expect customers to enter your business, you have to get the word out that your business exists. Carefully presenting your brand will impact the kinds of customers you have, how you communicate with them, and how easy your product keeps them coming back.

Build Backlinks

One solid way to help people find your products is by building backlinks. Links to your business website from other peoples’ websites can help you get more exposure. Your website should have interesting content that demonstrates how worthwhile your service or product is.

Talk with other companies and see if you can strike a deal. Collaborating with another company can be messy, so you should find a great lawyer who can help you establish the business deal. Consistently refer to other peoples’ websites as a form of advertising, and they will to you as well. This is one great way you can use links in your marketing.

Increase Positive Reviews

Earning positive reviews from customers is the perfect way to expand your company’s reach. Reviews and ratings online play a significant role in your marketing strategy. If your business has a 4+ star rating, more people will be willing to give it a chance. You can also use some of these reviews in your advertisements—especially if they are public figures.

When you receive negative reviews, you shouldn’t ignore them. Instead, you should respond immediately asking what you could do better. This not only will give your business a chance to set things right, but it will also show humility to customers looking into your business.

Be Creative

Any company can make an advertisement. But making an advertisement someone will want to watch is much harder. Because digital media is all the rage, your advertisements need to be quick, informative, and entertaining all at once. It may not score you a buy instantly, but it will create a fun image of your brand.

Work with your writers to create a work environment where bad ideas can be improved. Be extreme with your advertising and tone it down if necessary. Establish an entertaining narrative that anyone could understand. Creative, daring advertisements are the best way to catch someone’s attention.

These steps will improve the marketing strategy you are considering. Building backlinks and working with other companies can increase exposure, positive reviews can build trust, and creativity can establish your brand. Each is important in its own right.

Part of a good marketing strategy is having a professional-looking website. Contact us so we can help you build one!

Resse Lamothe Case Study: A Classic Remake To An E-Commerce Responsive Solution

Resse Lamothe Case Study: A Classic Remake To An E-Commerce Responsive Solution

Resse Lamothe
SMN Web Services Case Study

Project Type

Reconstruct and launch website. In need of an e-commerce solution that is easy to use and edit independently.

The Request

Classic theme with a contemporary layout. Preferred colors of red, black and white. 

The Solution

Resse Lamothe is delightfully a returning client. A new e-commerce website layout was hand-crafted with an updated theme. 1 revision was made to the website and 2 revisions were made to the e-commerce core of the website as the client had the ability to try out two options of the e-commerce software, choosing the second option due to the ease of independent client use. 

Resse Lamothe

About the Client

Based out of Belmont, North Carolina, Resse Lamothe is a new 100% genuine Italian imported leather company providing women’s purses and soon accessories for men. Resse Lamothe is a returning client and bestowed upon us the opportunity to craft their new signature website with room to grow as the business does in addition to providing e-commerce and customer solutions that are easy for the client and customers in the same platform.

The Architecture

The architecture was built with a request of a simple update to a previous classic red and black theme design. The color palette consists of red, black, white and gray. The website construction and design was coordinated with the client with 2 different options presented. There were 2 revisions to the e-commerce core. The client was able to see continuous construction of the project as it was built.

The Results

A responsive and digital space connecting the clients and it’s customers with an e-commerce option was chosen by the client of which they can conveniently and independently use and access at their comfort level. The client also has the option to change or upgrade their e-commerce software at anytime. Per audit the title, headings and description are crawlable and located through the web. The description and title are at perfect length. The sitemap.xml is located and the robots.txt are well configured. No malware detected. Site is not blacklisted.

Appreciation

“It’s good to be back in business. I can’t wait to see what God has planned.” ~Resse Gowens, Owner, Resse Lamothe~