Month: April 2021

Social Media Platforms Your Business Should Be On

Posted on by T Gregory

As more and more people have constant access to the internet, it is increasingly important for businesses to develop multiple online, social media platforms. Nevertheless, you may be feeling slightly overwhelmed with so many different platforms to choose from. Here are three different social media platforms that your business should get on as soon as possible.

Facebook

Facebook is a great option, especially for newly emerging businesses: Facebook is relatively cheap for those without a large marketing budget, and it also allows new business owners to expand their outreach and gain much-needed customers. Furthermore, since Facebook posts can incorporate a variety of different types of media (i.e. videos, pictures, etc.), posting on Facebook can increase customer engagement and help customers learn more about your brand. Encourage customers to leave a positive review of your business on Facebook so that you can increase your brand’s visibility.  

Instagram

Instagram is one of the best influencer platforms because it has over one billion users around the world. It is also the perfect place to connect with the younger generations, which can be especially critical if your services and products are intended for younger populations. Instagram also allows you to embrace the visual elements of marketing. As you develop a business identity on Instagram, be sure to incorporate a lot of videos and photographs that are eye-catching to users. Lastly, Instagram offers many advanced tools for businesses who would benefit from elements such as selling products directly through their profile and auto-publishing.

LinkedIn

LinkedIn may not be the prime space for customer outreach (although it can be, depending on who your audience is), but it is a perfect place for networking and finding potential employees. The more that you expand your professional network, the more you will be given access to potential business opportunities that you may have not otherwise had. Through LinkedIn, you can also monitor your competition and learn from industry experts. Through direct messaging, you can connect with people who may be interested in what your business has to offer. Furthermore, if you need business partners or employees, there is a free job posting option.

Social media is the current best place for businesses to be. Other forms of marketing are being pushed into the past, so you will want to start transitioning your marketing and outreach tactics online as soon as possible. Doing so will provide you with opportunities to engage with your target audience more than you ever were able to before.

Read this next: How to Build a Reputation for Customer Service

How to Earn the Trust of Potential Customers

Posted on by T Gregory

Being in business, and especially staying in business relies on your ability to build and maintain trust for all of your customers. When customers know that they can trust you, your products, and your service, they are much more likely to continue using your business and to recommend you to others. There are many things you can do to help earn your customer’s trust and here are a few.

Improve Your Customer Service

Customer service will leave a lasting impression on your customers, whether that is positive or negative. Making sure that it is always a positive experience will help your customers to trust that you and your business are invested in their well-being and stand behind their products. Through the process of your customer service, you should get to know your customers and listen to what they need. This will help you to respond appropriately to their questions and build stronger relationships. Remember your own customer service experiences when you’re working with customers so you can show them the care and empathy they deserve.

Be More Legitimate

If your business doesn’t seem legitimate, it is pretty much impossible to build trust with your customers. Legitimacy is developed through the ways that your processes work together to create a cohesive whole and show your customers what you have to offer. Things like consistent marketing and materials can help to add to that legitimacy. Quality web content can improve your reputation by providing more legitimacy. Working to ensure that everything you put out for your business is cohesive and professional will help you to establish and improve the legitimacy of your company.

Post and Respond to Customer Reviews

Reviews from other customers help to show current and future customers that you are a reliable and trustworthy company. Even negative reviews can have that effect if you respond to them carefully and work to resolve whatever issue the customer was experiencing. When you show your customers that you are listening and that you have a history of positive interactions with customers in the past, you build their trust and establish stronger relationships. Don’t forget to respond to positive reviews as well to show customers your appreciation and to give them further evidence that you are invested in their positive experience.

Your company is an important part of your life, financially, and otherwise. Earning your customers’ trust is an important step to making your dreams a reality.

Besides customers, another crucial part of a successful business is a good website. Contact us so we can help you!