Your website is one of the most important interfaces for you to interact with your customers. Making it user-friendly for all kinds of users will make a big difference in this interaction. Applying even a few of these suggestions could have major benefits for you in the long-run.
Make it More Accessible
Making your website more accessible is a great way to help improve everyone’s experience on your site. There are a variety of features you can provide—start by making sure that your website is translation friendly for a variety of different languages. You may also want to add different features that help blind people access the site.
Additionally, try to make your site intuitive. Make sure that the respective pages are relatively easy to find, that key buttons are highly visible, and that there is a helpful FAQ page.
Make Sure It Works on Mobile
You should also put your resources into making sure that your website is mobile friendly. Consumers do 43 percent of their product research on a mobile device. 43 percent is no small amount. You could be losing major business if people are hopping onto another website on their phones because yours is hard to navigate.
Make sure that your website loads quickly on a phone and that the drop-down menu is easily accessible with the most important tabs highlighted front and center. It’s best to have a professional website designer help you make your website mobile friendly because it can be complicated.
Add a Blog
One of the best ways you can make your website do more work for you is to add a blog feature to your site. Having a blog allows you to act as an expert in your particular field, providing important relevant content to your followers, clients, and potential clients.
Work to understand the things your followers want to learn about. Focus your articles on those interests as they relate to your products and the problems your products intend to solve.
As you work to improve your website and to make it more accessible for a wide variety of users, make sure that you look at the whole picture. Identify the areas where your website needs to be improved most and make sure that you are then centering your changes on the customers’ needs. As you make little and big changes to your website, it will have a meaningful difference on your users’ experience online.
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