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How to Get Customers to Come Back and Make Another Purchase

Getting a customer to come in for the first time is a challenge, but the real goal is to help them come in again and again. If you are trying to figure out how to turn your one-time customers into lifetime customers, there are many things you can do to help make that happen. The better you are able to connect with your customers, the easier it will be for you to help them get what they need.

Give Them a Great Experience the First Time

Customers are more likely to return to places they already had good experiences with. That means you need to help your customers to have the best possible experience the very first time they interact with your business. Listening to their needs and giving them helpful information can really help your customers to have a better time and love your business more. Also, this will help them to remember your business fondly so the next time they need a product or service you provide, they will look for your business first.

Remind Them You Exist

Once your customer finishes their purchase, they may not think about your business anymore. But that doesn’t have to be the case! Collecting contact information can help you to keep your customers informed about upcoming events and sales so they stay in touch with what your business has to offer. In the world of the internet, you have even more options to help your customers remember that your business exists. You can even personalize push notifications for each customer’s individual needs.

Start a Referral Program

A referral program can be a great way to get customers in for the first time, but it can also be a good method for bringing your current customers back. When you set up your referral program, come up with a way to reward your current customers for making referrals. The best rewards actually bring the customers back to the store, like a gift card or a great discount. When you make a referral worth your customers’ time, they will be more likely to make great referrals and keep coming back.

Your business is already great, you just have to spend a little time bringing in the customers you are trying to keep. Having return customers is a great part of a sustainable business model. When you can connect with your customers you will build stronger relationships and loyalty.

An awesome website is a great first step to getting customers to return! Check out our web development packages here!

Types of Records Every Business Needs to Keep

When you decided to pursue a career in business you probably weren’t thinking about all the records that you need to keep. However, even if it isn’t your passion, you still need to keep records of various aspects of your business in order to be successful in the business world. As you learn the fundamentals of running a business, make sure to include the upkeep of these records.

Financial Records

First and foremost, you need to be keeping very careful track of your finances and any money that comes in or out of your business. Having meticulous financial records will help you to have a clear understanding of your business’s financial situation. It will also help you to always pay your taxes accurately and take advantage of any deductions that can help you save money. Your financial records give you a thorough accounting of the business you have done and how successfully you have been able to perform so you can make pointed improvements.

Incident Reports

Things can go wrong in even the safest environments, and when problems do occur it is important that you keep a record of them. Sometimes incidents will be related to an accident in the workplace while other records will be about interactions between employees or customers. OSHA requires businesses to keep a log of serious injuries on the job. By maintaining a thorough record you can protect your company and also make changes to improve working conditions as you learn from problems in the past.

Employee Records

There are many documents that go into hiring, and that’s for good reason. You should keep track of all employee records, including signed documents proving they are an employee as well as documentation of their performance, good or ill, to back up your later decisions on giving raises or terminating the employee. Federal agencies may also contact you for proof in a lawsuit. The length you keep these records depends on their kind, so check carefully before throwing anything away!

Keeping records isn’t the most riveting part of a job, but it is a necessary part of a running business. Keeping records is always helpful and in some cases, it is legally required. As a business owner it is your job to make sure that you are keeping accurate records and that you ensure they are safely stored.

Read this next: Why Training Should Be a Top Priority for Your Business

Her Why: Sunshine Marie Network Backbone

Her Why: Sunshine Marie Network Backbone

The year, 2009, my father whom was a retired Vietnam Vet and aspiring jazz musician was struggling to reach new potential customers for his St. Louis, MO based HVAC business outside of his immediate radius as illness started to dance around him sporadically. Bred into an artistic family of painters and musicians. I inherited the gift and love of the arts. Throughout childhood I always looked at almost everything with an abstract eye. I went to my father with the idea of creating a platform online for him that embodied the value of his HVAC business in the community and his character. I smile as I think about daddy’s response to me stating, “sunshine, you understand more than I do when it comes to computers. I am learning but you are creative and talented. Go ahead and create this for your dad.”

In remembering the year was 2009 at the time of this discussion, websites for small businesses were just starting to explode and not many in my area had thought of using websites to their advantage or saw the opportunity as financially feasible. Living in Colorado Springs, CO at the time, with excitement and intrigue, I worked on my father’s website after work in the evenings, caring for my children and tending to the house and on the weekends. My father was just as excited as I was. My heart since I was a little girl has and will always be with communities. With those who need help.

My heart was overjoyed to both hear and see the smile on my dad’s face when he would see the work on his developing website. Unfortunately, my father was not able to see his site completion as passed away both unexpectedly and tragically. I was with my father when he passed away and held his hand until he took his last breath. It felt like my soul dropped to the ground and everything haulted. I transitioned into shock and numbness and it took many moons to heal.

Fast forward to New Year’s Eve 2011, the online presence I initially started for my father surprisingly started getting views from friends and co-workers. I began to get requests to build sites for friends who owned small businesses and those in the local entertainment community. From that point I created my first completed site “Taggleme (website for artists)”, releasing in January 2011. Developing the website name after my father, I embraced my thoughts of providing a forum for the world’s talent and community business without having to sift through extra additives. Since the inception of first entity, Taggleme, Sunshine Marie Network has grown into a hub following my nickname (Sunshine) and my Middle name (Marie) to include SMN Web Services, SMN Radio and new retail MARIEVINE.

Most importantly, the work that I do is not for me. When it is my time to graduate from this life I want to leave support and genuine love. The core of Sunshine Marie Network is in its philanthropic efforts. Our program “You Gotta Do This!” will provide free web development services to single parents in need via SMN Web Services by receipt of one page essay’s and “A Soul Left” is dedicated to individuals experiencing and fighting against homelessness.

SMN is still growing and I am very excited as my joy comes from being able to provide joy to others with their means of talent, expression, further business and support base, and doing more for others as things are so much bigger than ourselves. To learn more please visit Sunshine Marie Network at: https://sunshinemarienetwork.com

Tammy Ms. Marie Johnson - Founder and CEO of Sunshine Marie Network
Tammy Ms. Marie Johnson – Founder and CEO of Sunshine Marie Network